Prejuvenation: Why 25-Year-Olds Are Already at the Med Spa
Ten years ago, a twenty-six-year-old walking into a med spa for a laser treatment or a skin booster would have been the exception. Now she’s closer to the norm. Ask any provider who’s been doing this a while and they’ll tell you the same thing: the average age of a first-time patient has been dropping […]
Skin Quality Is the New Skin Structure: Inside Aesthetics’ Shift Away From ‘Fixing’ and Toward Maintaining
For most of the last two decades, the loudest trend in aesthetics was volume. Fuller lips, higher cheekbones, a tighter jaw, achieved largely through fillers and other structural treatments. Walk into a med spa today and ask what’s trending, and you’ll hear something different. Patients aren’t asking for more volume anymore. They’re asking for better […]